TAP - Technology Advancement Program
Logo development for Exelon Corporation
Logo development for Exelon Corporation
Exelon Corporation
Exelon Generation has one of the industry’s largest portfolios of electricity generation capacity, with a nationwide reach and strong positions in the Midwest and Mid-Atlantic. It is the largest owner/operator of nuclear plants in the United States. Exelon delivers electricity to approximately 5.4 million customers in northern Illinois via ComEd and southeastern Pennsylvania via PECO, as well as natural gas to approximately 490,000 customers in the Philadelphia area via PECO. Exelon is headquartered in Chicago and trades on the NYSE under the ticker symbol EXC.
Technology Advancement Program
The Technology Advancement Program is a formalized Finance Center of Excellence (COE) providing a comprehensive program framework to facilitate the alignment of technologies, processes and operating standards across the Exelon Finance Organization. Staffed with knowledgeable business and technical teams, the program will serve as an organizational resource for best practices, technologies, and emerging trends, while designed to enable joint IT and business solutions with greater value, consistency, and efficiency.
Design Objective
Develop an unique identity for the Technology Advancement Program while utilizing current Exelon brand guidelines.
Identity must work within current Exelon brand guidelines which includes maintaining current acceptable color palettes, font usage and overall brand essence.
Final Design:
Exelon Generation has one of the industry’s largest portfolios of electricity generation capacity, with a nationwide reach and strong positions in the Midwest and Mid-Atlantic. It is the largest owner/operator of nuclear plants in the United States. Exelon delivers electricity to approximately 5.4 million customers in northern Illinois via ComEd and southeastern Pennsylvania via PECO, as well as natural gas to approximately 490,000 customers in the Philadelphia area via PECO. Exelon is headquartered in Chicago and trades on the NYSE under the ticker symbol EXC.
Technology Advancement Program
The Technology Advancement Program is a formalized Finance Center of Excellence (COE) providing a comprehensive program framework to facilitate the alignment of technologies, processes and operating standards across the Exelon Finance Organization. Staffed with knowledgeable business and technical teams, the program will serve as an organizational resource for best practices, technologies, and emerging trends, while designed to enable joint IT and business solutions with greater value, consistency, and efficiency.
Design Objective
Develop an unique identity for the Technology Advancement Program while utilizing current Exelon brand guidelines.
Identity must work within current Exelon brand guidelines which includes maintaining current acceptable color palettes, font usage and overall brand essence.
Final Design:
Alternate and Early Concepts:
